Cradle to Cradle: Starbucks Respects Campaign

Cradle to Cradle works to create environmentally innovative products. This project started with three separate posters with the goal to persuade others to use these types of products and avoid products that are not cradle to cradle certified. Each poster was designed off one of three words: renew, rethink and respect. Through research, I found disposable coffee cups are a large issue but Starbucks, a large coffee influencer, is looking on making a change by making a greener coffee cup. Therefore, I developed the Starbucks Respects campaign which uses scientific evidence to inform coffee fans of the issue Starbucks plans to tackle and persuade them to use sustainable coffee cups. *Class project.*